If you are a direct marketer for a company like The Happy Gardener, 7 Peaks Publishing Social Media Training Course can help you generate more sales and grow your business!
Web 2.0 sites like FaceBook, Twitter, and YouTube, are tailored for blossoming your MLM or Direct Selling business. These sites are in truth functioning for the purpose of building connections and spreading awareness of things related to your experiences. They are forums for warm, conversational interacting. Fortunately, MLM/Direct Selling companies are most efficiently grown by starting with building connections; by “sharing”, not always promoting your company; and by engaging in conversation rather than using presentations.
So, the two are really perfectly matched. The tricky part is to use Social Media in helpful way. If used efficiently, it can grow your business in a way you probably never thought possible. If utilized in the wrong way, it could at best be ineffective, and worst-case, be viewed with hostility and hurt your business. Below are three tips to get you started in the right direction:
1. When utilizing Social Media, act as if you were going to a party. Social Media is generally a fun, light medium, so it is best to approach it with that same mindset. If you’re perpetually serious and business-oriented, it can really turn potential customers away. Always keep in mind, people WANT to be on Social Media. They are ALREADY it it and almost all are in for the fun aspects. So, it is imperative to realize this pattern when talking about your business. Learn much, much more about manipulating social media to your advantage through our Social Media Marketing Training.
2. Get people to know, like, and trust you. There are an innumerable amount of ways to accomplish this, and many are easy and not difficult to understand. For example, use the correct type of photo. Statistics have shown that a warm and friendly smile gets sixty-three percent more people to follow you on Twitter. Compliment people, give them helpful information, make clear your caring and concern about their circumstances. In other words, do all the things that hopefully come naturally to you and that are natural behavior in Social Media.
3. Engage people in a conversational manner, do not just present your product. Social Media is a great environment to develop connections – both to build new ones and deepen connections already there. Be natural, not forced, when making posts. “Natural” meaning conversational. Natural is sharing things about your life. Forced is too much promotion. Forced is stale promotion of a product, not sharing. For example, if you naturally share things concerning how you live – recent fun business trips you have gone on (with photos), wonderful health you have enjoyed from your company’s products, great solutions to common health problems, photos of your lifestyle, a post that enables them to see that you have time freedom – people are going to most likely start to ASK you what kind of business you are in. And tada, you are now in a conversation, instead of a presentation, about your business!
For more information concerning Social Media Marketing Training, visit the 7 Peaks Publishing website.