So why should I pay any attention to Bill Britt? Isn’t he that Amway guy?
Bill Britt was a frustrated white collar City Manager in North Carolina before becoming an Amway Legend. (This was more than 30 years ago). Bill Britt immediately had a grasp for the Amway business model and has been breaking sales and growth records almost since the day he became involved. More than 2 million distributors are involved in Amway today as the direct result of Bill Britt building a strong foundation in his business more than 30 years ago.
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Around Bill Britt - there are income predictions galore. Bill Britt was a speaker at several events I attended from 2002 to 2005, during the years I was an active Amway distributor. I heard income speculations ranging from ridiculous to outrageous. (The highest rumors were upwards of $300 million annually). (As a brief note - I am not in any way involved with the Amway corporation today, and this can in no way be construed as an income claim - I’m merely reporting what I heard.)
In the MLM profession - the loyalty of Bill Britt’s business is unsurpassed. Bill Britt was the keynote speaker at a major conference I attended in 2005 in Long Beach, CA. As Bill Britt spoke, the room was silenced with one of the most persuasive speeches I have ever heard. Bill Britt was revered as if he were part man, part God - similar to how I imagine the Pharoahs of ancient Egypt being reverenced by their devotees. I think he talked more about religion and politics than he did about Amway, which didn’t surprise me that much because I had been going to Amway events for 3 years - and they all do that.
Bill Britt built the foundation for his business in the late 1960’s and 1970’s through traditional Network Marketing tactics, including home meetings, hotel briefings, Saturday training events, and weekend Seminar excursions.
He also has developed one of the largest and most profitable personal development companies in the world - each week sending out millions of tapes, books, and training materials to his downline organization. Estimates at his income from his personal development tool business range up to 90% of Bill’s total income.
Bill Britt belongs to a world of the past - he preaches a godly government, limited government intervention in our personal lives, family values above all else - and oh, I almost forgot that he occasionally mentions Amway.
Because of a failure to adapt to more modern strategies, the Bill Britt organization went through a period of extreme struggle throughout the late 1990’s, where check’s dwindled and distributors were frustrated.
I failed in Amway while working my behind off for more than 3 years from 2002 - 2005. During that time I did more than 1000 presentations and nothing seemed to work for me the way it did 30 years ago. Which if I was honest, it wasn’t working anymore that well for very many people at all.
As a result, I quit and designed my own business systems which I find more efficient in building a business today (I spend less time today than I did during those 3 years, and make five times the income). However, I still have great respect for Bill Britt, his organization, and their accomplishments over the last 30 years. My biggest insight I took from getting to know Bill Britt is this:
MLM has an absolutely boundless, unlimited potential for financial prosperity.
In short - Bill Britt is nothing short of an icon in American business. Think what you may of Amway - this man has done something quite remarkable and we can all learn a thing or two from his success.
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