There isn’t much that beats article marketing for promotion of websites and affiliate programs. By posting articles in various article directories, you create backlinks that will allow your website to be seen as having some authority in the niche you are promoting. As a result of following these article marketing tips, your site will be listed higher up in the search engines.
First of all, you absolutely must submit articles to Ezine Articles. EZA is the best site for article marketers because they have a high PR and are an established website that has been publishing articles for many years. Google loves EZA, and so should you. Write good articles and be sure to follow the guidelines so that your articles will be approved on the first try. Longer articles are rejected less often than short ones, so don’t hold back.
There are many other directories out there besides EZA. In fact, there are thousands of them. Fortunately, you don’t need to submit to all of them. Just pick a dozen or two that have a decent PageRank. This will be more helpful than posting your articles to hundreds of low-PR websites. Links from higher PR sites count for more in the eyes of the search engines.
Make sure you don’t use the same keyword phrase as the link text in every single article you write. You should try to come up with alternate phrases that people might search for to find the information you are providing. By using more than one keyword phrase, you will help your website move higher in the search engine results for each keyword phrase that you use.
Go slow when building backlinks. If you go too quickly, it will raise red flags with the search engines and they will drop your website from the search engine rankings until they are sure that your site is legitimate. Search engines don’t like spammy sites, and when you get too many links at once it looks like you are spamming your link everywhere.
If you follow the article marketing tips in this article, you will find that after some time has passed your site will begin to get more traffic from the search engines than from the actual articles. That is the result of the power of backlinks to get you ranked in the search engines so you can get the traffic you need and hopefully make some sales.