Here are some ideas for those checking out inexpensive web design and marketing:
- Selling Something Direct? Use An Uncomplicated Means Of Purchase. A middleman service like PayPal is quite good to begin with. If you have just a few products, their HTML buttons are an effective way to test demand. When you bring in over $1000 a month, get your own merchant account.
- Beware The Latest $49/$97/$149 Software. There are hordes of web marketers who’ve figured out that a good way of making money on the web is to gull other internet entrepreneurs, as there are so many of them. This usually is done by packaging up, in a service or software, a trick that was cutting edge six months ago. By the time Joe WebMaestro gets to hear about it, it’s done to death. Research it carefully before plonking down money for it. Seek out independent reviews.
- Be Controversial; pick on a few sacred cows. The internet is used by many folks who delight in pointing out how other people are wrong. You can use this to your advantage to acquire publicity. It would help, of course, if you truly believed what you were saying.
- Set Up A Site In Minutes. Wordpress can be installed in moments from the Fantastico section of Cpanel on many webhosting accounts. It allows an amateur to put their ideas on the web easily. You then should acquire a search engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn’t pay for them.
- Web Host Technical Support. Technical support is as fundemental as the software features a web host offers. Some net hosts charge $10 per month and respond to support enquiries in twenty minutes. Some charge $40 per month and get back to you next day. As long as the question gets answered, this may may be OK. If the quality of the support goes down, however, it isn’t. One day you’ll need a speedy answer to a very urgent problem. You will thank the gods you took pains to find, and pay for, a responsive net host.
- Useful Software: 1. Easy Text To HTML Converter. This software can batch convert text files to HTML. See also: dirHtml. WordCleaner can convert Microsoft Word documents to HTML. 2. WinSCP. This is a very clever piece of FTP software. 3. AXS Visitor Tracking System. A very fine hit counter. 4. Port 2096. If you have CPanel on your webhost, yourdomain.com:2096 is the web address of your email accounts. 5. Netscape Communicator 4.8. This has a very effective email client (Netscape Messenger) and a decent freeware WYSIWYG HTML editor (Netscape Composer) in it.
- Submit Articles To Article Directories. What you need is a service or a software that will do this for you automatically. Submission by hand is fatiguing and time-consuming. Ask in web marketer forums about the best softwares and services.
- A Super-Simple Site In An Emergency: Use a text-to-html generator to create web pages from text files. Then use an index generator to make an index HTML page of these files. Tart these pages up in a WYSIWYG web page editor. Then FTP upload them to your webhosting account. Voila! A super-simple web site. Want something fancier? Get a web hosting account with Cpanel and Fantastico. Look for the ‘Wordpress’ option in Fantastico, and install it. Then acquire a search engine optimised theme for your blog; the default install isn’t search engine friendly.
I hope these few beginner tips will be of some use to you in getting worthwhile web design and marketing done effectively.
About the author: N. Svengali is an author for web designer London and UK personal loans internet sites in London, UK.