Free article marketing is a type of business promotion that relies on the creation and distribution of informative content related to the nature of the company, product/service or activity domain. Free article marketing covers a large number of activities. Companies that target the local market use it extensively. Therefore, they will provide free articles for publication to local or regional newspapers. The advertising as such is indirect, but the company in question receives exposure.
This advertising pattern of free article marketing has been taken over by web investors who have seen it as an opportunity to increase business exposure with minimum costs. Search engine optimization and keyword density distinguishes online free article marketing from the paper-printed variant. Thus, the topic of a certain material is given by a particular keyword, and all articles meant for online distribution are written according to this pattern. This is why the first stage of article marketing consists in the identification of the most relevant keywords and phrases for a product/service or domain of activity.
Free article marketing is practiced by lots of companies both small and large. The submission of the materials is made on specialized article directories from where other publishers take over content and distribute it together with the links to your website. Through this type of free article marketing, the visitors on a certain web page can access links and navigate to your website based on their interest in content, products or services. Backlinks are the treasure of free article marketing and the basis of your virtual real estate empire.
Besides the keywords used to write the articles, incorporated links play an important role for free article marketing too. While with some article directories, your content can contain up to three anchor text links, with others, URLs are only allowed in the author box. Know the rules of article directories before submitting your articles. Your content will not receive approval if you don’t comply with submission rules.
Make sure not to duplicate content. A common mistake some marketers make is to consider that they can upload the same articles on their web page and then submit the same content to article directories. Special software tools check for duplicate content, and you won’t be able to use the same articles twice. At least you could re-write the original in very many variants and then submit them to multiple article directories.
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