One of the most significant SEO techniques is link building. Building links is expensive in terms of money and time. Here are some common errors committed when doing link building.
- No Follow Backlinks
Link exchange and not link farm is still one of the white hat SEO techniques that’s why it’s used for building links. Sadly, some webmasters betray you. Don’t go for paying backlinks because sooner or later the links will have the nofollow attribute which means you’ve been scammed.
- Useless Anchor Texts
If your website has links from other sites with high PageRank, it’s completely good. But if your anchor text is “More…” or “Click here”, it’s totally obsolute. Remember you’re creating links to rank for your target keywords. Hyperlinks without target keywords have no effect on your websites. Backlink Analyzer is one of the available backlink checker tools on the Internet.
- Links from Images
It’s factual that links from images are more attractive than links from text or just anchor text. In SEO world, anchor text is better than images.
- ALT Attributes
Links coming from text or anchor text are way better than links coming from images. You can still use the image if the anchor text is not doable to use for backlinks. Insert the keyword on the ALT attribute of the image for spiders are able to read it.
- Links from Not Related Websites
The most common mistake is building links from unrelated websites. Links that are not related to your niche has very low importance. It may be difficult to gain links from relevant sites but once you have them, it’s worth the wait and effort.
Hyperlinks, backlinks or inbound links are really important. Focusing your attention to the links going to your site will improve search engine ranking. Remember, it’s good if you monitor the links going to your site.