What is a mobile billboard? Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.
You can find it in it’s various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are there a lot of businesses using this type of advertising to get their message to the consumers? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First let’s talk about what it is going to cost you. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With its rates being very cheap comparably if not better, there is something else that tilts it in it’s favor.Actual views, exposures, or impressions to the prospects.
Compared to the usual billboards out there, that a prospect could just pass it by without even looking. But the way a mobile billboard displays it’s message, it is more effective.And the way it accomplishes the task is by being smack dab in the consumer’s face.You can’t just ignore it and drive past it.It is stuck with you in traffic right at eye level
This is very powerful. A consumer who is stuck in traffic with a businesses message right in front of them can’t be tuned out.
That is a huge problem that traditional advertising such as TV or radio faces.With the invention of satellite radio and Tivo, a prospect could practically go without commercials.
So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.
If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad. It screams for attention.And when your prospect doesn’t have anything else to do in traffic, you really don’t need to scream as loud as other forms of advertising.
With a lot of businesses struggling because of the economy, using mobile ads might be just the trick they need to save their business. More leads and more customers are bound to come using this method of advertising.
You are going to get exposure.You are pretty much guaranteed to getting your message read and heard.What else could an advertiser want.
You can see it’s effectiveness by the way more and more businesses are using it to advertise. In 2004 alone, there was over $5.8 billion spent on this form of advertsing.With the amount of money being spent, it has to be working.
So for many businesses looking for more ways to find customers, this might just be what they are looking for.