Most of the time, press releases using SEO elements do not work as well as they potentially could. Most SEO press releases just look like a bad advertisement and the only real reason for them being done in the first place is to appeal to the web crawlers. If you release one of these SEO press releases you can be fairly certain that nobody in the media will touch it with a bargepole.
So What Are The Mistakes That People Make With SEO Press Releases?
Writing these press releases and focusing on particular keywords instead of content is one of the major mistakes. When it comes to SEO you must pay attention to keyword density but it has to be done in a way that makes the press release easy to understand for the reader. The reality is that if you write well you will often have your article keyword optimised without even trying; it is important to put quality above keywords.
One of the other mistakes which is commonly made is to fill a press release with backlinks. And another problem is the fact that quite often the backlinks do not relate in any way to the content of the press release. In order to make sure that your press release is seen as being a quality piece, you should make sure that you only used backlinks that are adding to the content.
It frequently happens that people create these SEO press releases and then make no effort to actually get them to members of the media. It is highly unlikely that members of the media will come to your door looking for your press release so it is up to you to ensure that they get it; after all that is the whole point of a press release.
So while you can use SEO to enhance a press release it is vital that it is done correctly.
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