Mobile advertising is becoming increasingly popular, but many small business advertisers still have trouble understanding how the most popular type, SMS text advertising, actually works. Here is a quick explanation:
1. Through other forms of promotion and marketing, a small business advertiser encourages customers and leads to key in a special text keyword. When the consumer does this, they have opted into the vendor’s mobile distribution list (similar to an email list). The vendor can promote different marketing campaigns by using different keywords.
2. The customer who has opted into a distribution list by texting a keyword will receive an automated response message from the vendor. The vendor can set it up so the customer receives a series of auto responses or even a different response if they have key in a keyword more than once.
3. The vendor can then send out bulk SMS text messages to their mobile distribution list, or just a selected portion.
How an advertiser can use SMS text advertising is only limited by his imagination. Some strategies other advertisers have used have been to notify customers of special sales, restaurant menus or to offer coupon discounts, real estate agents can send information on selected properties, and service vendors can send appointment reminders.
SMS text messaging is used by popular TV shows for contests and voting. You could even send out a message telling your subscribers that you have a new post to your blog. Campaigns designed to coordinate between text messaging, email and IM are a cool option for the advertiser.
Mobile text advertising is quickly turning into one of the most effective ways for small business owners to stay in contact with their customers and to create new relationships with existing leads.
Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).