There is no more powerful and no higher volume internet marketing tool than Google Adwords. Tens of millions use it every year to choose keywords, test ads, and launch advertising campaigns on Google and its search partners—and some companies and even some individuals earn six and seven figures doing so. It’s no wonder that you are ready to start using Google Adwords to make money.
The first thing to understand is that Google Adwords does something that no other form of advertising is able to do. Adwords only shows your ads to people who are likely to want your product. Adwords targets the exact customers you want to reach to make your sales. It does this by providing you with unmatched access to demographic tools, and by giving you tested keywords and keyword phrases that let you match you content to your ad, and your ad to the people who actually go online. Whenever someone in your target demographic searches for your keywords and keyword phrases, they will see your ad at the side of the screen. And the beauty of Adwords is you only pay when someone clicks on your ad to go to your site.
Let’s say you run a fantasy baseball site. With Google Adwords, you can create an internet marketing add that allows you to target searches on fantasy baseball related keywords to show your ads. Every 30 days, between 74,000 and 20,000,000 people search for information about fantasy baseball, with the peak in March of every year. Competition from other advertisers is high, but the rewards are as well. At an average Cost per Click (CPC) of around $0.93, each click can bring a valuable, targeted visitor your fantasy baseball site.
Let’s further suppose that you make $20 per sign up to your website with an additional $100 per 10,000 visits you get in ad revenue. Of course, the more people you can get coming to your website, the more money you will make. If one in 20 people signs up for your site after clicking your ad, you make about a dollar in profit per signup, plus whatever profit you make on advertising revenue for their repeat visits. If you refine your ad campaign so that one in 10 people you get from Adwords signs up for your site, then you make a whopping $10 per signup, a 1000% improvement in return on investment for just a 100% improvement in signups.
If you find the right keywords so that one in 10 visitors from Adwords signs up for your site, you make $15 per signup. Twice the sign-up rate yields three times the profits. That’s the beauty of sticking with Adwords.
Once you refine your Adwords campaign, you can fuel expansion from profits. You can make real money with Google Adwords, and join the millions who prove that Adwords advertising is one of the most potent profit-making tools around.