If you decide to submit articles to increase business exposure, there are a few things you could do to be successful. Article directories have guidelines that need to be followed, and you have to check those before creating accounts and setting to work. Find out what links they allow in the articles before you write the content. Simple links or URLs are the most commonly used, although anchor text links are considered more specific and a lot more efficient.
All article directories have duplicate filters that make sure that you only use original materials for distribution. Never submit articles that you have previously used elsewhere: whether on your website or on other directories, because it’s much more difficult to get approval for them.
The chances for approval decrease if you include too many links in the article content. If your submission efforts don’t go as expected, it will be a waste of time and money. Two links at the maximum for the author resource box and two for the article content, if accepted, will be more than enough. Try to work with directories that accept the use of anchor text links.
There are many directories where to submit articles, but the idea is to work with those that have the best reputation. Search for a top ten of article directories, and create accounts with those. The number of article directories continues to grow every day, but it is difficult to get accounts with all of them. The management of multiple accounts will be eased a lot if you use a software tool for automatic distribution, but only if article submission takes too much of your time to be efficient.
Don’t give your personal email address in the author resource box, because you’ll get a lot of unsolicited mail. Get a separate email account to only use for such situations. The link to your website will usually be enough, without your giving an email address too.
The category where you submit articles is essential. The first purpose of such submissions is to have the materials further distributed across the web by larger websites that need content. Use your name and individual account for manual submission, because of the higher efficiency rate for re-publication.
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